# Personalized lead outreach — case study

> Personalized email campaigns to hot and cold leads, where every message is generated by AI. The model is fed data pulled from the lead

_Canonical: https://pingvin.dev/cases/personalized-lead-outreach/_

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Sales & CRM

# Personalized lead outreach

Personalized email campaigns to hot and cold leads, where every message is generated by AI.

## Engagement

Industry

Sales & CRM

## About the product

Personalized email campaigns to hot and cold leads, where every message is generated by AI. The model is fed data pulled from the lead's LinkedIn profile together with notes and fields from the CRM, then writes copy tailored to the lead's stage and context. Segments come from the CRM; messages are sent and tracked through SendGrid.

## What we did

-   The model is fed data pulled from the lead's LinkedIn profile together with notes and fields from the CRM, then writes copy tailored to the lead's stage and context.
-   Segments come from the CRM; messages are sent and tracked through SendGrid.

## Stack

-   N8N
-   OpenAI
-   LinkedIn
-   CRM
-   SendGrid

## Similar problem?

This work came out of the direction below.

-   [AI Automation & AgentsThe work your team keeps doing by hand, done by software instead.](/services/ai-automation/)